 
The Institute for Research in Marketing at the Carlson School of Management leverages the expertise of the Carlson School’s world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing.
Through outreach initiatives that include regular conferences and a web portal, the Institute provides a forum for dialogue among marketing scholars, industry practitioners, policymakers and students.
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 |   | This holiday season, retailers, consumers, and manufacturers are all playing a guessing game. In a tough economy, which products will be discounted? When and where will the best sales occur? Are some brands immune to price pressure? Carlson School marketing experts are available for media comment on these questions and more.
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 |   | For multinational firms, the right choice of language for advertisements in bilingual communities could help position their products and appeal to consumers' cultural biases. When dialects equal dollars, Rohini Ahluwalia's research advises firms on the luxe language of bilingual advertising.
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